Hi, I’m Kalie Riffle. Owner and designer at Link & Land Design Studio.
My passion for design started more than five years ago when I helped with rebranding elements for The Whistle Stop with my husband, Andrew. That project opened the door to creating graphics, signage, menus, and promos for Sure Shot Tap House. Even though I realized the service industry wasn’t the right fit for me, I fell in love with every detail of the design work.
Since then, I’ve expanded my skills through my professional role at a Community Health Center where I’ve led branding, marketing, and community outreach projects. Each experience strengthened my love for design and deepened my belief in the power of a thoughtful brand.
I created Link & Land Design Studio to bring that same energy to small businesses and startups. My design style is versatile — from clean and minimal to bold and colorful — always customized to reflect the heart of your brand. No matter your industry, I focus on creating visuals that are both professional and personal, with an attention to detail that helps your business stand out.
At its core, Link & Land is about linking with small businesses so they can land with their customers — building brands that feel authentic, memorable, and ready for growth.
What to Expect When We Work Together
Clear process. Beautiful results. Personalized support every step of the way.
Here’s a quick look at how our design process will flow so you know exactly what to expect:
Inquiry + Questionnaire
After you reach out, you’ll fill out a short questionnaire (online or paper) to help me understand your brand, goals, style preferences, and specific needs.
Proposal + Agreement
Once I’ve reviewed your info, I’ll send over a personalized proposal with your selected services, pricing, and project timeline. A signed service agreement and 50% deposit are required to officially book your spot.
Design Concepts
I’ll get to work creating initial concepts based on your vision and questionnaire. You’ll receive preview files to review and provide feedback.
Revisions + Finalization
We’ll work through up to 2 rounds of revisions (depending on your package) to refine the design. Once approved, I’ll prepare and deliver your final files in the formats you need.
Delivery + Celebration!
After your final payment is received, I’ll send your full design package via email or download link – and you’ll be ready to launch with confidence!